See Exactly How Your Buyers Move From First Click to Closed Won

AttributeIQ pulls directly from BigQuery using your raw GA4 event data, not the aggregated, sampled numbers you see in the GA4 interface. That means every page view, every session, every source is exactly as GA4 recorded it. The main limitation to be aware of: if a buyer clears their cookies, switches browsers, or uses a VPN that changes their IP, GA4 may assign them a new client ID and we’d see that as a separate user. This is a GA4 limitation, not an AttributeIQ one. For most B2B traffic patterns it’s a minor edge case, but worth knowing.

Yes, we trace back as far as needed to reconstruct the full journey from first touch to conversion. The date range you select determines which conversions to include, and then we automatically pull every page view that happened before that conversion, whether it was 1 day ago or 12 months ago. The only limit is how much data you have in GA4.

Yes, every conversion gets its own journey. And we do that intentionally. Once someone downloads a case study, that goal is complete. Their next visit starts a fresh journey toward a different objective: booking a demo, requesting a quote, or becoming a paying customer. Collapsing those into one long journey would muddy the picture. Keeping them separate means you can see exactly what drove each individual action.

Yes. When you connect HubSpot, AttributeIQ matches GA4 client IDs to HubSpot contacts using form submission data. Once matched, you’ll see contact names, company names, deal values, and deal stages sitting right alongside each journey. So instead of an anonymous ID, you’re looking at a real person from a real company with a real deal attached. HubSpot integration is available on the Pro plan, starting at £149/month.

Journey Explorer is built around conversion events, so you’re looking at journeys that ended in a form fill, demo request, or whichever GA4 event you’re tracking. Anonymous pre-conversion browsing isn’t shown here. That said, Pro users can also see what happens after the conversion: the post-conversion page visits and deal stage progression for contacts matched through HubSpot. So you get the full picture, from first touch, through conversion, to closed won.

Hotjar shows you what happens on a single page, where people click, how far they scroll, what a session looked like. That’s useful for UX work. Journey Explorer answers a completely different question: which sequence of pages, across multiple sessions and multiple days, led a specific buyer to convert and become a customer.

Yes. That’s handled in our Deal Tracker section, which lets you set up intent signals and alerts based on page visits from known HubSpot contacts. You can define the triggers, the threshold, and who gets notified. It’s a Pro feature, available from £149/month.

Journey Explorer is included from the Starter plan, which starts at £89/month. You get full journey data, filters, Patterns view, and Excel export. There’s also a 14-day free trial with full access, no credit card required. If you want to see HubSpot contact names, deal values, and post-conversion activity alongside your journeys, that’s on the Pro plan at £149/month.