Multi-Touch Attribution

    Get Full-Funnel Visibility Into Your Marketing Performance

    Follow every buyer interaction across the funnel, understand which content and channels influence deals, and make smarter revenue-driven marketing decisions.

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    24 Hours

    From GA4 connection to your first attribution report

    Zero Code

    No engineering time needed to get started

    Pre-Built

    Attribution dashboards ready on day one, nothing to configure or build yourself

    See it in action

    Full-Funnel Attribution, Visualized

    AttributeIQ · Multi-Touch Attribution · Last 28 days

    Total Conversions

    312

    Avg Journey Length

    4.2

    Most Influential Page

    /pricing

    Top Mid-funnel Page

    /blog/saas-metrics

    All PagesEntryMid-JourneyCloserSolo Closer

    Page Attribution · All Roles · 312 journeys

    PageReachJourneysRole Distribution
    /pricing71%221
    /blog/saas-metrics58%181
    /case-study/10m-arr49%153
    /features/attribution38%119
    /demo29%91
    Entry
    Mid-funnel
    Closer

    Journey Intelligence

    Every Buyer’s Path, Mapped Touchpoint by Touchpoint

    Click any page in the coverage chart to drill into every journey that included it. See the exact sequence of pages, conversion events, and time-to-convert, all the way from first touch to closed deal.

    Journey #112 Jan 2026
    /blog/attribution/pricing/demo✓ converted
    3 days to convert · 3 touchpoints
    Journey #28 Jan 2026
    /case-study/enterprise/features/attribution/pricing✓ converted
    7 days to convert · 4 touchpoints

    Why Marketing Leaders Use AttributeIq

    Make Every Budget and Channel Decision
    With Real Attribution Behind It

    Prove Content Value

    Show leadership exactly which pages create pipeline and back every budget conversation with attribution data.

    Optimise Budget Allocation

    Understand which channel and content combinations drive the most pipeline, so every pound you spend has a clear case.

    Accelerate Deal Velocity

    Spot the page sequences that close deals fastest and replicate them across your funnel to shorten every sales cycle.

    Build Sales Confidence

    Show sales exactly what prospects read before demos, so every conversation starts with full context.

    How it works

    From GA4 Data to Full Attribution in 3 Steps

    01

    Connect GA4

    ~3 minutes

    One-click OAuth, no engineering needed. AttributeIQ connects to your existing GA4 account and starts reading your buyer journeys immediately, nothing changes in your current setup.

    02

    We Map Every Buyer Journey

    Automated

    AttributeIQ traces every path a buyer took before converting. Which pages they visited, in what order, from which channel, automatically organised into a clean, readable attribution report.

    03

    Explore, Filter, and Export

    Ongoing

    Switch between Pages and Channels to see what’s driving conversions. Filter by date, channel, or journey role. When you’re ready to share, export everything to Excel in one click.

    Common Questions

    Everything You Need to Know

    Most attribution tools work from aggregated, sampled data, which means they’re filling gaps with estimates. AttributeIQ pulls directly from your raw BigQuery event stream, so every journey you see is a real buyer path, not a modelled approximation.

    Starter is £89/month and covers core multi-touch attribution with no cap on pages or journeys tracked. Pro is £149/month and adds pipeline intelligence, up to 3 GA4 properties, team access, and period-over-period comparison. Agency is £299/month with unlimited properties and full client-level separation. No journey limits on any plan, we don’t think it makes sense to charge you more for having more buyers.

    Yes. Pro supports up to 3 GA4 properties, so if you’re running multiple brands or regional sites under one marketing function, you can report on each separately within the same account. If you’re managing more than three, or running an agency with multiple clients, the Agency plan covers unlimited properties with full separation between them.

    You can analyse up to 12 months of journey data once connected. Attribution starts from the point you connect AttributeIQ, we need the raw GA4 event stream to trace journeys, so anything before your connection date won’t have history attached. That said, 12 months gives you enough to run meaningful quarter-over-quarter comparisons and spot long-term content trends without needing a data warehouse team to manage it.

    GA4’s multi-channel funnels show you traffic sources in aggregate: broad channel groupings, sampled data, and no view into the actual sequence of pages a buyer visited. AttributeIQ works from your raw BigQuery export, so you see individual journeys: which exact pages were visited, in what order, from which source, at which stage of the funnel.

    Bizible is built for large revenue operations teams with Salesforce at the centre , it’s powerful, but it takes months to implement, requires dedicated ops resource to maintain, and pricing reflects that. AttributeIQ is built for marketing teams who need accurate full-funnel attribution without a six-month implementation project. You connect GA4 once, and your first report is ready within 24 hours. No consultants, no custom field mapping, no Salesforce dependency. If you need attribution that your head of content can actually use on a Monday morning, that’s the difference.

    HubSpot is supported today on the Pro plan, where it powers Pipeline Intelligence, connecting your GA4 journey data directly to HubSpot deal values so you can see influenced pipeline and closed revenue by page and channel. Salesforce integration is on the roadmap. In the meantime, the full multi-touch attribution report runs entirely from GA4, so you’ll have complete journey data regardless of your CRM.

    Custom weighting across touchpoint positions isn’t available yet, but you’re not limited to a single model either. AttributeIQ shows multi-touch alongside first-touch and last-touch data, so you can compare all three in context. On top of that, Pro and Agency users can assign average deal values to specific conversion events, so instead of seeing raw conversion counts, you see estimated pipeline influence in £. That’s not model weighting, but it gives your attribution real financial context without any custom configuration.

    Full-Funnel Clarity, From
    First Visit to Closed Deal

    Understand how every touchpoint contributes to pipeline, from initial engagement through to closed-won deals.

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