Journey Patterns

Journey Patterns is a view inside Journey Explorer that groups converting journeys by the sequence of page sections buyers visited. Instead of looking at individual journeys or individual pages, Patterns answers: “What are the most common paths buyers take before converting?”

Patterns KPI Strip

Four headline metrics sit above the pattern list and update based on the selected date range, active filters, and comparison mode.

Pattern List

The main table ranks every distinct section-level sequence by how many converting journeys followed it. Each row shows the pattern’s section sequence, total journey count, percentage share of all journeys, and a frequency bar showing its volume relative to the most common pattern.

Click any row to select it and load the detail panel on the right. The selected pattern is highlighted with a teal left border. Each row also shows a one-line summary of avg steps, avg duration, and the primary entry channel for that pattern.

Pattern Detail Panel

Clicking a pattern in the left list opens the detail panel showing four things: t flow with entry/mid/close labels, the most frequent pages in that pattern, the channel mix (which traffic sources drove buyers into this path), and the event mix (which conversion events completed these journeys).

Detail Panel Breakdown

• Pattern Flow: The section sequence rendered as labelled nodes (Entry, Mid, Close), with summary stats for total journeys, average steps, and average duration. This is the at-a-glance version of the pattern.
• Pages in This Pattern: The top five individual URLs that appeared across journeys in this pattern, sorted by total visit count. Because multiple blog posts or docs pages can all collapse into a single section like /blog, this card shows you which specific URLs within that section were actually driving the traffic.
• Channel Mix: The traffic channels that brought buyers into the first step of this pattern, ranked by share. A pattern dominated by organic tells you this route is SEO-driven. A pattern dominated by direct suggests returning buyers or dark social. A pattern dominated by referral may point to a community or integration source worth investigating.
• Event Mix: The conversion events that completed journeys in this pattern. If a pattern leads mostly to demo_booked, it’s a sales-qualified path. If it leads mostly to purchase, it’s a self-serve path. Knowing which patterns end in which events helps you understand whether your content is qualifying buyers or closing them.

Filtering

The Add Filter button applies the same filters that are available in Journey Explorer’s view: page URL (partial match or exact), minimum touchpoints, and minimum journey duration. All three filters apply before patterns are computed, so the pattern list and KPI strip always reflect filtered journeys only.

Filtering by page URL is particularly useful in Patterns view. Adding a /blog URL filter, for example, restricts the pattern list to only journeys that passed through a blog page at some point, showing you every route that blog content feeds into, not just the most common one. You can also filter to minimum 2 touchpoints to remove solo-page conversions and focus entirely on multi-step journeys.

Date Range & Comparison Controls

Patterns mode shares the same date range controls as Journeys mode: quick-select options for 2, 7, and 28 days, extended ranges (3, 6, 12 months) via the More menu, and a custom date picker. The same Compare tab is available, letting you overlay a previous period.

Export

The Export button generates a multi-sheet Excel file. When Patterns view is active, the export includes a dedicated Journey Patterns sheet alongside the standard Summary and Detailed Journeys sheets.