Multi-Touch Attribution
Multi-Touch is the most complete attribution model AttributeIQ offers. Rather than overvaluing a single touchpoint, we map every page that appeared anywhere in a converting user’s journey, and give you two different lenses to interpret that data.
Each lens answers a different question about the same underlying conversions.
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What It Shows
Pages
Which pages earned the most credit across converting journeys, what role each page typically plays, and how that compares to what last-touch would have given it.
Channels
Which traffic sources appear most across converting journeys, where in the funnel each channel operates, and whether last-touch is over- or under-crediting it relative to its true presence.