Multi-touch attribution platform

    Every Piece of Content That Touched a Deal. Finally in One Place.

    Connect every website visit, content interaction, and marketing touchpoint to the pipeline and revenue it influenced, with a complete customer journey you can trace back to any deal.

    View Interactive Demo
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    /blog/cmms-vs-spreadsheets

    Jan 6, 2026 · Organic Search · 8m 42s on page

    First Touch

    Source

    Referrer: google.com (organic)

    Device & Location

    Desktop · Chicago, IL

    /case-study/runway-group

    Jan 14, 2026 · Email · 6m 05s on page

    Touchpoint

    Source

    email / lifecycle · Campaign: q1-nurture-sequence

    Device & Location

    Mobile · Austin, TX

    /work-order-management

    Jan 21, 2026 · LinkedIn Ad · 4m 33s on page

    Touchpoint

    Source

    linkedin / paid · Campaign: enterprise-manufacturing

    Device & Location

    Desktop · Austin, TX

    Discovery call booked

    Jan 27, 2026 · Outbound · SDR · 30 min call

    Sales Touch

    Source

    Sequence: outbound-14

    Device & Location

    Phone · Austin, TX

    9 touchpoints  ·  33 days to close
    Deal Won · $312k ARR

    How ATTRIBUTEIQ Works

    Attribution Explained With
    Full Transparency

    Every attribution result is built from a visible chain of data connections, allowing teams to understand how website activity, customer journeys, and revenue outcomes are linked together.

    01

    GA4 → BigQuery Export

    GA4 reports are aggregated and often sampled at high volume. Instead, we pull raw event data straight from your GA4 property streams into a secured, access‑restricted BigQuery dataset we control. This gives us complete, unsampled user-level data to work with.

    ga4-export.log
    $ ga4.stream()
    → events_20260704
    → rows: 1,284,918
    ▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓ 100%
    02

    Identity Resolution

    Anonymous identifiers captured across sessions are stitched into a single, persistent buyer profile. Because that resolution holds through even a cookie clear, returning visitors are matched to their existing record rather than logged as new.

    identity-stitch.ts
    cid a7f2…9c1
    cid b3e8…4d2
    cid c9a1…7f5
    └─ resolved → user u_8814
    03

    Deal-Level Visibility

    Once a buyer profile is resolved, it’s connected with the corresponding CRM contact and opportunity. From that point, anonymous website behaviour stops being abstract and becomes verifiable evidence tied to a specific deal in your pipeline.

    hubspot-join.sql
    SELECT deal_stage, amount
    Nexa Corp → £48,000
    stage: ▓▓▓▓▓░░░░░ 52%
    SQL → Negotiation
    04

    Journey Reconstruction

    Every interaction tied to that profile, across pages, campaigns, and channels, is reassembled into a single chronological journey, showing the complete path from initial discovery through conversion.

    journey-path.json
    Jun 02 organic /pricing
    Jun 09 email nurture-3
    Jun 14 linkedin ad_v2
    Jun 21 direct /demo
    05

    Attribution Modelling

    Each completed journey can be analysed through first-touch, last-touch, and multi-touch models, allowing teams to evaluate marketing contribution from multiple perspectives without losing the underlying data.

    attribution-output.ts

    First-Touch

    Multi-Touch

    Last-Touch

    Multi-Touch Attribution Without the Enterprise Price Tag or Complexity.

    Transparent pricing. Cancel anytime.

    Save 20%
    Starter
    £89/mo

    For individual marketers and small teams getting proper attribution in place for the first time.

    Test all features. No credit card required.

    • 1 GA4 property
    • Up to 12 months data
    • Multi-Touch Attribution
    • Journey Explorer (Unlimited)
    • Period Comparison
    • Slack Alerts (Daily & Weekly)
    • Excel Export
    Most popular
    Pro
    £149/mo

    For teams who’ve outgrown basic attribution and want to tie content directly to revenue outcomes.

    Test all features. No credit card required.

    • Everything in Starter, plus:
    • Up to 3 GA4 properties
    • Claude MCP
    • Pipeline Intelligence Included
    • Multi-Touch Revenue Attribution
    • Board Summary + PPTX Export
    • Quarterly Goals & Pacing
    • Buyer Intent Tracking
    • Priority Support
    Agency
    £299/mo

    For agencies and consultancies managing attribution across multiple client accounts.

    Test all features. No credit card required.

    • Everything in Pro, plus:
    • Unlimited GA4 Properties
    • Client Management Dashboard
    • Per-Client Slack Channels
    See full pricing & feature comparison

    Security & Compliance

    Enterprise-Grade Infrastructure.
    Zero Compromise on Privacy.

    AttributeIQ runs on Google Cloud Platform and Supabase, both independently certified SOC 2 Type II and ISO 27001, the same stack trusted by thousands of enterprise teams globally.

    SOC 2TYPE II
    SOC 2 Type IIvia GCP & Supabase
    ISO27001
    ISO 27001via GCP & Supabase
    Google OAuthNo passwords stored
    GDPR & CCPACompliant by design

    Full details in our Security & Privacy documentation.

    Frequently Asked Questions

    Everything you need to know before getting started.

    Connecting both takes about 15 minutes: authenticate GA4, then add the lightweight HubSpot Deal Matching script if you’re on Pro. First data appears within 24 hours. ‘Usable’ is a different timeline though, it depends on conversion volume. At 10+ closed deals a month, you’ll see credible multi-touch journeys within two to three weeks. Below that, give it 60 days before treating the patterns as statistically meaningful, not because the platform is slow, but because any attribution model is noisy on small sample sizes.

    Connecting Every Touchpoint
    to Pipeline and Revenue

    Understand which content and campaigns show up in winning deals, and how they contribute across the full buyer journey.

    See How It Works
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