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    Journey Explorer

    Journey Explorer

    Journey Explorer

    Journey Explorer shows you the exact sequence of pages each converting buyer visited, from their first touch to the moment they converted.

    What a buyer journey looks like

    1
    /blog/attributionOrganic / GoogleMar 6 · 2m on page
    2
    /featuresDirectMar 10 · 45s on page
    3
    /pricingReferral / LinkedInMar 14 · 1m on page
    4
    /case-studyEmailMar 20 · 4m on page
    Converted
    1
    /blog/attributionOrganic / GoogleMar 6 · 2m on page
    2
    /featuresDirectMar 10 · 45s on page
    3
    /pricingReferral / LinkedInMar 14 · 1m on page
    4
    /case-studyEmailMar 20 · 4m on page
    Converted
    Touchpoints

    4 pages

    Duration

    14 days

    Entry Channel

    Organic / Google

    KPI Strip

    Four headline metrics sit above the journey list and update based on the selected date range, active filters, and comparison mode.

    Total Conversions

    ?

    1,247

    Avg Touchpoints

    ?

    3.8

    Multi‑Step Journeys

    ?

    843 of 1,247

    Longest Journey

    ?

    47 days

    Journeys View: Individual Buyer Stories

    The left sidebar lists every conversion event within your selected date range. Each entry shows the user (pseudonymous GA4 ID by default, or resolved contact name if you’ve connected HubSpot), conversion timestamp, number of touchpoints, journey duration, and any associated deal value.

    Marcus Webb · Montara Labs

    marcus@montara.io

    Deal

    £32k

    appointment scheduled

    Conversion Event

    demo_request

    Touchpoints

    4

    Duration

    18 days

    ◎
    First Touch6 Mar · Organic / Google · 3m 12s on page

    /blog/ga4-attribution-guide

    ↓
    Touchpoint14 Mar · Direct · 1m 44s on page

    /features

    ↓
    Touchpoint21 Mar · Referral / LinkedIn · 2m 08s on page · 2 visits total

    /pricing

    ◎
    Last Touch24 Mar · Direct · 0m 52s on page

    /demo

    ✓

    Conversion!

    demo_request · 24 Mar 2024

    Each step in the timeline shows the page URL with a clickable link to open it, the traffic source (formatted as Organic / Google, Paid / Meta, etc.), the date it was visited, and the time spent on that page before moving to the next one.

    If a user visited the same URL multiple times within a journey, you’ll see a note like 3 visits total on the final occurrence. This tells you which pages buyers keep coming back to during their research phase.

    Date Range and Comparison Mode

    Quick-select pills cover 2, 7, and 28 days. The More menu adds 3, 6, and 12-month windows plus a custom date picker. All KPIs and journey data update simultaneously when the range changes.

    2 days
    7 days
    28 days
    More ▾
    Last 28 daysvs
    Previous 28 days

    When comparison mode is active, each KPI card shows the current period value alongside the previous period value, with a percentage change badge.

    Green badges (↑) indicate growth, red badges (↓) indicate decline. This makes it immediately visible whether conversion volume, research depth, and journey length are trending in the right direction.

    Total Conversions

    Last 28 days

    147

    ↑ 31%

    Previous 28 days

    112

    Avg Touchpoints

    Last 28 days

    3.4

    ↑ 17%

    Previous 28 days

    2.9

    Multi-Step Journeys

    Last 28 days

    89 of 147

    ↑ 46%

    Previous 28 days

    61 of 112

    Longest Journey

    Last 28 days

    42 days

    ↑ 11%

    Previous 28 days

    38 days

    Filtering

    The Add Filter button opens a dropdown with three filter types. Filters apply to the full journey set before rendering, so the KPI strip, sidebar count, and timeline all reflect only the filtered journeys.

    Page URLcontains/blog
    Touchpoints≥ 3
    Filter typeWhat it doesExample use
    Page URLShow only journeys that include a specific page, either by partial match (URLs containing) or exact match.Contains /blog to see which journeys included any blog post. Exact URL to isolate a single landing page.
    TouchpointsShow only journeys with at least a minimum number of page visits.≥ 3 to focus on buyers who did meaningful research before converting.
    DurationShow only journeys that spanned at least a minimum number of days from first visit to conversion.≥ 7 to isolate long-consideration buyers and study what content kept them engaged.

    Export

    The Export button generates a multi-sheet Excel file containing all journeys in the current filtered set. In Journeys view, the export includes two sheets:

    • Summary: Report metadata including generation timestamp, date range, comparison label, active filters, total journey count, and all four KPI values for the current period.
    • Detailed Journeys: One row per journey showing user ID (name or email if known via HubSpot, otherwise the truncated GA4 ID), conversion event, conversion date, and the full page sequence as a readable path string.
    When to use Journey Explorer. Use Journeys view when you need to understand a specific deal, audit a long sales cycle, or present a buyer’s story to stakeholders. It’s the view to open when someone asks “Can you show me an actual example of how someone buys from us?

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