GA4 Property Issues
Issue
What to do
My Property Isn’t Showing in the List
Properties are listed based on the GA4 properties your connected Google account has access to. If a property is missing:
- •Check that your Google account has at least Viewer access to the property in GA4 Admin → Property Access Management
- •Try disconnecting and reconnecting your Google account from Settings → Account
- •If the property was recently created, it may take a few minutes to appear
My Conversion Events Aren’t Showing
Conversion events only appear after they’ve fired at least once on the connected GA4 property. If events are missing:
- •Confirm the event is configured as a Key Event in GA4 Admin → Events
- •Check that the event has fired recently using GA4 DebugView or the Realtime report
- •If the property is new, wait until events have fired and then re-open the conversion event selector
Data Looks Lower Than Expected
Common reasons attribution data may show fewer conversions than expected:
- •Date range: ensure you’ve selected the correct date range
- •Event filter: check that the correct conversion event is selected in the event dropdown
- •BigQuery export lag: daily export reflects the previous day's data. Today’s events won’t appear until tomorrow
- •New BigQuery connection: historical data before the link date doesn’t exist in BigQuery