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    What Data We Store

    What Data We Store

    What Data We Store

    Here’s what data we collect and how long it’s retained.

    Data

    Where Stored

    Retention

    Purpose

    Your Email Address

    Supabase (EU)

    Until account deletion

    Authentication & account management

    GA4 Property IDs + Dataset Config

    Supabase (EU)

    Until property removed

    Powering your dashboard connections

    Client Names (Agency Tier)

    Supabase (EU)

    Until deleted

    Labelling properties in the client dashboard

    Slack Webhook URLs

    Supabase (EU)

    Until deleted

    Sending attribution notifications

    HubSpot Contact Data

    Supabase (EU)

    Until account deletion or disconnect

    Displaying real contact names and deal values in Journey Explorer

    GA4 Attribution Data

    AttributeIQ BigQuery infrastructure (EU)

    Until account deletion

    Powering your attribution reports, journey explorer, and pipeline intelligence