What Data We Store
Here’s what data we collect and how long it’s retained.
Data
Where Stored
Retention
Purpose
Your Email Address
Supabase (EU)
Until account deletion
Authentication & account management
GA4 Property IDs + Dataset Config
Supabase (EU)
Until property removed
Powering your dashboard connections
Client Names (Agency Tier)
Supabase (EU)
Until deleted
Labelling properties in the client dashboard
Slack Webhook URLs
Supabase (EU)
Until deleted
Sending attribution notifications
HubSpot Contact Data
Supabase (EU)
Until account deletion or disconnect
Displaying real contact names and deal values in Journey Explorer
GA4 Attribution Data
AttributeIQ BigQuery infrastructure (EU)
Until account deletion
Powering your attribution reports, journey explorer, and pipeline intelligence