Hi [name],

I’ve been looking at a tool called AttributeIQ. It answers a question we’ve never been able to answer: which of our content actually drives revenue?

Right now, we see what converts: the demo page, the contact form. But what we can’t see is what built the intent before that. A prospect reads six blog posts over three months, watches a webinar, then books a demo. Without proper attribution, every piece of content that educated and persuaded them gets zero credit.

AttributeIQ connects to our existing GA4 data and reconstructs the full journey before every conversion. Suddenly, we’d know exactly which content pieces, channels, and campaigns actually contribute to pipeline.

Starts at £89/month with a 14-day free trial. Would love to walk you through it.

Hi [name],

I’d like to approve a subscription to AttributeIQ, an attribution platform that ties our marketing activity to actual pipeline and revenue.

The problem: we currently can’t measure ROI on most of our content. Blog posts, guides, comparison pages, they build awareness and intent, but our standard analytics doesn’t track their influence on closed deals. That means we’re making budget decisions in the dark.

With AttributeIQ, we’d finally see the pipeline value generated by each content piece, channel, and campaign. Even if only a fraction of our conversions are influenced by untracked content, that’s a meaningful number we can optimise around.

Happy to share more detail, this feels like a clear win for our marketing efficiency.

Hi [name],

We’re looking at onboarding AttributeIQ, a multi-touch attribution platform. Before we proceed, here’s the technical setup so you’re across it.

Full sub-processor and infrastructure details are in their security documentation. DPA and NDA available on request. Let me know if you’d like me to pull together anything else before we connect.