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    Overview

    Overview

    Pipeline Intelligence (Pro)

    Pipeline Intelligence helps you understand how marketing activity contributes to pipeline creation, so you can identify what’s driving revenue, where momentum is building, and where to invest next.

    Pipeline Intelligence is included in Pro (£149/mo) and Agency (£299/mo) plans. It requires deal values configured in Settings → Event Values before data appears.

    What’s in Pipeline Intelligence

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    What It Answers

    Page Influence

    Which pages are touching real deals and how much pipeline value each one influenced across every journey it appeared in.

    Channel Influence

    Which channels are generating deal value, how pipeline share has shifted over time, and where the commercial return actually is.

    Deal Tracker

    Who from your target accounts is on your site right now, and what are they looking at. Get alerted the moment a high-value contact shows buying intent.

    Board Summary

    Everything a CMO needs for a monthly review on one screen, total pipeline influenced, channel breakdown, top pages, and a one-click PPTX export.

    Goals & Pacing

    Are you on track to hit your pipeline target this quarter? Set a goal, watch it move in real time, and get a Slack alert before a shortfall becomes a problem.