Page Influence
Every buyer who converts leaves a trail of pages they visited. When you assign a pipeline weight to each conversion event in Settings → Event Values, Page Influence credits every page in that buyer’s journey with the full value of that conversion.
How pipeline value is assigned to pages
Pipeline Filter Toggle
At the top of the view, you can toggle between three pipeline filters to analyse different stages of your funnel. The KPI strip changes dynamically based on which pipeline filter you’ve selected.
Total pipeline influenced
?£284,000
across all journeys
Total journeys
?147
unique conversions
Top high-value page
?/pricing
£94,000 · 38 journeys
Most balanced page
?/features
Entry 36% · Mid 32% · Closer 32%
Event Breakdown & Pipeline Share
The two-column layout gives you side-by-side visibility into which conversion events are driving pipeline value. The left panel shows a ranked breakdown of every conversion event that contributed to pipeline in the selected period, with its total value, volume, and percentage share rendered as a bar.
The donut chart on the right mirrors the same data visually. Hover over any segment to see the event name, total value, percentage share, and conversion count. If an event is selected as a filter, the donut updates to show that single event at 100%, with an option to clear the filter and return to the full picture.
Pipeline by Conversion Event
All pipeline · tap an event to filter
Pipeline Share
Share of pipeline by conversion event
Deal Tier Filter
Above the page table, deal tier pills let you narrow the view to pages that influenced journeys within a specific deal value range, helping you focus on what drives your highest-value pipeline.
In All Pipeline mode, the tier is based on the event weight of each conversion. In Closed Revenue mode, the tier is based on the actual HubSpot deal value. In Qualified mode, the tier is based on the highest single event weight among that contact’s conversions.
Page Table
The table lists every page that appeared in at least one qualifying journey. Default sort is by total pipeline value. Each row shows the page URL, journey count with a relative bar, influenced pipeline value, and a role distribution bar.
The role distribution bar is built from the actual positions of that page within each buyer journey, not from a pre-assigned role label. A page that opened 30% of its journeys, assisted in 25%, and closed 45% shows a bar split accordingly.
Expanding a Row: Individual Buyer Journeys
Click any row to expand it and see the individual buyer journeys that included that page. Each journey shows the buyer number, conversion date, contact name and company if resolved via HubSpot.
JOURNEYS THAT INCLUDED /PRICING: 38 JOURNEYS
The teal highlight marks the page you expanded within the journey. Because the same page can appear at different positions across journeys, the highlight always reflects its actual position in that specific sequence. Pages flagged as repeat visits show a “repeat visit · not counted in pipeline” badge, its value is already captured in the contact’s first journey, so it isn’t double-counted.
In Closed Revenue mode, the expanded journeys also show post-conversion deal stage milestones: appointment scheduled, presentation scheduled, deal won, in the timeline after the conversion event. This lets you see the full arc from first page view to closed revenue in one sequence.
TOM WHITFIELD · MONTARA LABS · CLOSED WON
Filtering by Page URL
The Add Filter button lets you narrow the table and all metrics to pages matching a URL pattern. Choose “URLs containing” for a partial match (e.g. /blog to isolate blog posts) or “Exact URL” for a precise match. The filter applies to the KPI strip, event breakdown, donut chart, and table simultaneously. A teal pill appears in the toolbar showing the active filter with a ✕ to clear it.
Date Range and Comparison Mode
The toolbar offers quick-select ranges (2, 7, 28 days) and a More menu for longer windows (3, 6, 12 months) plus custom date ranges. All data, KPI strip, event breakdown, donut chart, and table, updates simultaneously.
When comparison mode is active, the table adds columns showing previous period journey count and pipeline value, plus difference badges (↑ green for growth, ↓ red for decline). This makes it immediately visible which pages are growing or shrinking in pipeline influence.
| Page | Journeys (curr) | Journeys (prev) | Diff | Pipeline (curr) | Pipeline (prev) | Diff |
|---|---|---|---|---|---|---|
| /pricing | 38 | 29 | +9 | £94,000 | £72,000 | +31% |
| /demo | 31 | 34 | -3 | £78,000 | £85,000 | -8% |
| /blog/roi-calculator | 24 | 18 | +6 | £59,000 | £44,000 | +34% |
A page with no data in the previous period shows a dash in the previous period columns. The diff is only shown when previous period data exists. Pages new to the current period have no diff.
Date Ranges in Closed Revenue Mode
In Closed Revenue Mode, the reporting window is based on when the conversion happened, not when the revenue was closed. So if a deal closes this week, but the buyer originally converted months earlier, it will only appear if that conversion falls inside your selected range.
Export
The Export button generates a CSV file. In Page Influence view, the export includes:
- Page Performance Summary: Every page with its total influenced pipeline, journey count, average deal size, quality tier, and role distribution percentages
- Comparison Data (when active): Previous period values and percentage changes for both journeys and pipeline