Goals & Pacing
Goals & Pacing is your command centre for pipeline accountability. It goes beyond static dashboards to show if you’re on track to hit revenue commitments, where risk is emerging, and which levers to pull now to close gaps and protect forecast confidence.
How Pacing Works
Set a quarterly target. Each day, we measure your progress against the time elapsed. If you fall behind, we calculate the daily run rate required to get back on track.
Pacing calculation logic
Goal: £2.2M · Quarter: 90 days · Today is Day 45
KPI Strip: Pipeline Goal Summary
Three cards sit above the goals table, showing your North Star metric, progress to date, and how your current pace stacks up against your target.
Qualified pipeline goal
?£2,200,000
Q3 2026 · pipeline influenced
Achieved so far
?£1,247,000
57% of goal · from 48 qualified contacts
Pace status · pipeline goal
?Slightly behind
Need £187k/week to hit goal
When a goal is achieved, the Pace Status card shows a celebration state with a party popper emoji and a “Goal achieved!” message.
Active Goals Table
The table lists every goal you’ve set for the current period. Each row shows the goal name, progress bar, achieved value, status badge, and an actions menu for pinning, editing, or deleting.
Total Pipeline Influenced
Target: £2.20M by 29 Sep 2026
Achieved
£1.25M/ £2.20M
Status
Behinddemo_booked
Target: 50 by 13 Aug 2026
Achieved
41/ 50
Status
On Trackcontact_form
Target: 17 by 29 Sep 2026
Achieved
17/ 17
Status
BehindTotal Pipeline Influenced
Target: £2.20M by 29 Sep 2026
demo_booked
Target: 50 by 13 Aug 2026
contact_form
Target: 17 by 29 Sep 2026
The progress bar fills according to the percentage of target achieved. The colour encodes status: teal for on-track or exceeding, red for behind, amber for at risk. Hover any progress bar to see the precise achieved and target values.
Goal Types
AttributeIQ supports two primary goal types, each with its own tracking logic and visual treatment.
Pipeline Value
Total Pipeline Influenced
Tracks the total £ value of qualified pipeline (SQLs, Opportunities, Closed Won) generated during the period. Only one pipeline goal allowed per quarter.
Conversion Volume
demo_booked · 50 conversions
Tracks the count of a specific conversion event (e.g. demo_booked, contact_form, purchase). Multiple conversion goals can run simultaneously.
Adding and Editing Goals
Click the “Add Goal” button to open the goal configuration modal. Choose a goal type, set a target value and deadline, and optionally configure Slack alerts.
Add a Goal · configuration form
Enter raw number, e.g. 2200000 for £2.2M
Send Slack reminder if behind pace
We’ll ping you when this goal falls behind schedule
To edit or delete an existing goal, click the Actions button on any goal row. The dropdown menu lets you pin the goal to the top of the table, edit the target value or deadline, or delete the goal entirely. Pinned goals stay at the top of the table regardless of sort order, useful for your quarterly pipeline goal.
Slack Alerts and Pacing Notifications
When you enable alerts for a goal, AttributeIQ can send you a Slack reminder on a specific date. Pick a date (e.g., one month before the deadline), and if you’re behind pace on that day, you’ll get a notification with the shortfall and what you need to recover.
Alert configuration
Set a check-in date and threshold, we’ll notify you if you’re behind
Choose a reminder date that gives you enough time to course-correct, for example, one month before the quarter ends. On that day, we’ll calculate your expected progress based on time elapsed. If you’re behind by more than your chosen threshold (20%, 30%, or 50%), you’ll get a Slack message with the exact gap and what you need daily to recover.