Multi-Touch (Page View)

Page View is the default view when you open Multi-Touch. Every page that appears in a converting journey is included in the analysis: first page, last page, and every page in between.

How Page Contribution is Calculated

Every buyer who converts creates a journey, the full sequence of pages they visited before their conversion event. AttributeIQ links these page views into a single journey by matching them to the same visitor using GA’s user_pseudo_id.

Each page’s position in the journey is normalised to a 0–1 scale: index / (journey_length − 1). From this, AttributeIQ assigns every page a role based on where it first appears:

Each page’s dominant role is determined across all its journey appearances. The role that appears most often wins. Recurring overrides positional roles only when the recurrence count exceeds the dominant positional role count, otherwise the positional role stands.

KPI Strip

Four headline numbers sit above the table and update immediately when you change date range, apply a filter, or activate comparison mode.

Role Filters and Page Coverage Chart

Above the table, the role filters let you segment pages by where they typically appear in the journey (entry, mid-journey, etc.). Alongside this, the Page Coverage chart visualises how widely each page shows up across converting journeys.

Each bar’s length shows reach and the percentage of all converting journeys that included this page. You can click any bar to focus on that page: the table updates to show only journeys where it appears. Return to the full view by navigating back to all pages or selecting a different segment.

Page Table and Journey Drill-Down

The table lists every page that appeared in at least one converting journey. Default sort is by reach. Each row shows the page URL, its reach as a percentage, the absolute journey count, and a role distribution bar.

The role distribution bar is the most information-dense element in the table. A page with an entirely teal bar consistently opens journeys, it’s probably a high-traffic blog post or a top-of-funnel landing page. Cutting it might not hurt last-touch numbers, but it would starve your pipeline.

A page with an entirely grey bar is a pure assist: it never starts or closes journeys, but buyers keep coming back to it mid-research. A page with an entirely purple bar is a deal-closer: buyers arrive here already convinced and convert shortly after. The most interesting pages are those with mixed bars, appearing in all three roles across different buyers.

Expanding a Row: Individual Buyer Journeys

Click any row to expand it and see the actual buyer journeys that included that page. The expanded section shows each unique journey as its own row: the buyer number, conversion date, conversion event, and the full page sequence in chronological order.

The page you clicked is highlighted with a coloured circle whose colour matches its role in that specific journey (teal if it appeared first, purple if last, grey if mid-funnel).

Days to convert is calculated from the buyer’s first page view in the journey to the conversion timestamp. Journeys paginate at 5, 10, 25, or 50 rows. When a role filter is active, only journeys where the page appeared in that specific role are shown in the expanded view, so “Entry” mode shows only journeys where the page was the buyer’s first stop.

Date Range and Comparison Mode

The toolbar offers quick-select ranges (2, 7, 28 days) and a More menu for longer windows (3, 6, 12 months) plus custom date ranges. All data: KPI strip, chart, and table, updates simultaneously.

When comparison mode is active, the table gains additional columns showing previous period reach %, previous period journey count, and the difference as a badge (↑ green for growth, ↓ red for decline). This makes it immediately visible which pages are growing or shrinking in influence.

Filtering by Page URL

The Add Filter button lets you narrow the table and chart to pages matching a URL pattern. Choose “URLs containing” for a partial match (e.g. /blog to see only blog posts) or “Exact URL” for a precise match.

The filter applies to the KPI strip, page coverage chart, and table simultaneously. A teal pill appears in the toolbar showing the active filter with a ✕ to clear it.

Export

The Export button generates a multi-sheet Excel file. In Pages view, the export includes:

• Page Performance Summary: Every page with its journey count, share %, dominant role, average position, and average journey length
• Detailed Journeys: Up to 500 individual buyer journeys, each showing conversion date, conversion event, days to convert, and the full page sequence in order