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    Multi-Touch (Channel View)

    Multi-Touch (Channel View)

    Multi-Touch Attribution (Channel View)

    Channel View breaks the illusion of single-channel performance. Instead of crediting the final interaction, it shows how channels work together across the entire journey, so you can see which ones create demand, which ones move it forward, and which ones simply capture it.

    How channel touchpoints are assigned

    Example: Organic Search · Position % = (step index) ÷ (total steps − 1)

    Journey A · 3 stepsOrganic Search = First Touch
    1
    Organic Searchpos 0%
    2
    Direct
    3
    Direct
    ✓
    converted
    Organic Search appeared at step 1 of 3 → position0 ÷ 2 = 0% → First Touch
    Journey B · 5 stepsOrganic Search = Mid-Funnel
    1
    Paid Search
    2
    Direct
    3
    Organic Searchpos 50%
    4
    Direct
    5
    Email
    ✓
    converted
    Organic Search appeared at step 3 of 5 → position2 ÷ 4 = 50% → Mid-Funnel
    Journey C · 3 stepsOrganic Search = Last Touch
    1
    Social
    2
    Email
    3
    Organic Searchpos 100%
    ✓
    converted
    Organic Search appeared at step 3 of 3 → position2 ÷ 2 = 100% → Last Touch

    Result: Organic Search role distribution across all 3 journeys

    33%
    First Touch · Journey A
    33%
    Mid-Funnel · Journey B
    33%
    Last Touch · Journey C

    This is the bar you see on each channel row in the UI. One journey = one count in whichever role bucket it falls into. The bar is those counts as percentages.

    KPI Strip

    Four cards sit above the channel breakdown and update immediately when you change date range, apply a filter, or activate comparison mode.

    Total conversions

    ?

    147

    unique journeys

    Fastest converting

    ?

    Email

    avg 1.4 days

    Most efficient

    ?

    Direct

    1.8 touchpoints/journey

    Most balanced

    ?

    Organic Search

    First 35% · Mid 32% · Last 33%

    Channel List: Journey Mode

    The left panel lists every channel that appeared in at least one converting journey. The default mode is Journey. Each channel row shows its name, touchpoint share percentage, and a tri-colour role bar. Filter chips at the top let you drill from channel level into individual sources within a channel.

    Channel ?

    Direct
    38%
    First touch: 33% Mid-funnel: 28% Last touch: 39%
    Organic Search
    25%
    First touch: 50% Mid-funnel: 38% Last touch: 12%
    Social
    18%
    First touch: 65% Mid-funnel: 20% Last touch: 15%
    Referral
    11%
    First touch: 10% Mid-funnel: 12% Last touch: 78%

    Direct, Journey Role Breakdown

    How Direct appears across 318 unique journeys it touches

    33%
    First Touch
    28%
    Mid-Funnel
    39%
    Last Touch

    Common journey patterns involving Direct

    Direct→Converted
    318 journeys ▼

    The role bar under each channel is a three-segment strip: teal for First Touch (position ≤ 33%), grey for Mid-Funnel (34–66%), purple for Last Touch (≥ 67%). Hover to see exact percentages.

    The right panel shows the Journey Role Breakdown for whichever channel is selected. The three large percentage numbers (First Touch / Mid-Funnel / Last Touch) are recalculated from the actual journeys in your data, not estimated. Below them, the journey patterns section shows all journeys that touched the selected channel, expandable row by row.

    Expanding Journey Patterns

    Click the journey count row in the right panel to expand it. Every individual buyer journey that included the selected channel appears as a numbered row, showing the exact sequence of pages visited in chronological order, with the selected channel’s first appearance highlighted by a colour-coded pill: green if it appeared first, purple if it appeared last, and grey if mid-funnel.

    #JourneyConversionTouchpoints
    1
    /blog/ga4→/get-in-touch→converted
    contact_form_submit20 Apr
    2
    2
    /b2b-saas-marketing…→/why-growup→/get-in-touch→converted
    contact_form_submit15 Apr
    3
    3
    /homepage→/enterprise-b2b-s…→/blog/ai-pm-platf…→/seo-audit-for-li…→/get-in-touch→converted
    contact_form_submit22 Apr
    5
    Rows per page:
    1–10 of 318

    Source Drill-Down

    Clicking a filter chip (e.g. “Organic Search”) switches the left panel from channel-level to source-level. Google, Bing, etc., appear as separate rows instead of being rolled up into “Organic Search”.

    Each source row shows its share of touchpoints within that channel, and its own First / Mid / Last Touch role bar. The right panel updates to show journey role breakdown for the selected source, with the same expandable journey patterns.

    Organic Search → sources

    Google
    74%
    First touch: 58%Mid-funnel: 30%Last touch: 12%
    Bing
    18%
    First touch: 31%Mid-funnel: 28%Last touch: 41%
    DuckDuckGo
    8%
    First touch: 44%Mid-funnel: 33%Last touch: 23%

    Velocity Mode

    Toggle Velocity in the top-right of the channel panel to switch the left panel from showing touchpoint share to showing average days to convert. The role bar is replaced with a proportional reach bar (journey count relative to the channel with most journeys). The velocity figure on the right shows average days from the buyer’s first page view in the journey to the conversion timestamp.

    Channel

    Direct
    Same day
    Organic Search
    4.1d
    Social
    11d
    Referral
    8.2d

    Conversion Velocity

    Average days from first touch to conversion

    CHANNELJOURNEYSAVG VELOCITY
    Direct
    		318Same day
    Organic Search
    		2124.1d
    Social
    		15211d
    Referral
    		938.2d

    Expanding Velocity View

    Clicking any row in the velocity table expands a list of individual buyer journeys for that channel. Each buyer is shown with their full page sequence, their conversion event, how long they took, and the date they converted.

    3 JOURNEYS THROUGH DIRECT · AVG 2.1 DAYS

    Buyer #114 Marschedule_demo
    Same day
    /pricing→/demo→converted
    Buyer #211 Marschedule_demo
    3 days
    /blog/roi-calculator→/pricing→/demo→converted
    Buyer #39 Marcontact_form
    1 day
    /features→/pricing→converted

    Date Range and Comparison Mode

    The More menu opens comparison options alongside extended date ranges. When a comparison period is active, both Journey View and Velocity View add previous-period context to every channel row: the prior share percentage, prior journey count, and a percentage-change badge. The KPI strip Total Conversions card also shows the previous period count alongside the change badge.

    2 days
    7 days
    28 days
    More ▾
    Last 28 daysvs
    Previous 28 days

    Custom comparison ranges are supported: set a current start/end date and a separate previous start/end date independently. This is useful for comparing a campaign window against a matched period from the prior year, or any two non-adjacent windows.

    Export

    The Export button generates a multi-sheet Excel file. In Channel view, the export includes:

    • Channel Performance Summary: Each channel’s touchpoint share (%), role distribution (Entry/Mid/Closing %), journey count, and average velocity (days to convert)
    • Journey Patterns: Individual journey sequences showing channel order, source attribution, conversion events, step count, and velocity (days to convert)
    When to Use Channel View: Use this view during budget cuts, channel reallocation, or when scaling spend. Channels that rarely get credit for conversions often drive the earliest, hardest-to-replace demand, while high-converting channels are frequently harvesting intent created elsewhere. Without this view, it’s easy to overinvest in what closes and quietly starve what starts.

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