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    First Touch (Channel View)

    First Touch (Channel View)

    First Touch (Channel View)

    This view shows which marketing channels delivered your first-time buyers. It answers: where are our best customers coming from at the very top of the funnel?

    How channel first touch attribution works

    Each buyer is assigned to the channel they came from on their very first visit.

    1

    Google / Organic

    First touch channel

    2-6

    Mid-Journey pages

    Multiple channels possible

    7

    Direct / None

    Last touch channel irrelevant

    First touch attribution: This buyer gets assigned to “Google / Organic” as their first-touch channel, regardless of what channel they used to finally convert. If you only looked at last-touch, you’d overlook the source that created the first point of contact.

    KPI Strip

    Four headline numbers sit above the donut chart and table. They update immediately when you change date range, apply a filter, or activate comparison mode.

    Total conversions

    ?

    1,247

    Top entry channel

    ?

    Organic Search

    547 buyers started here

    Channels driving entry

    ?

    8

    Channel concentration

    ?

    44%

    from Organic Search

    Channel Distribution Donut and Breakdown Table

    The left panel shows a donut chart of first-touch conversions by channel.

    Each arc segment represents one channel’s share. Click any segment to isolate it: the legend, the donut centre count, and the breakdown table on the right all filter to show only that channel. Click again or use the Clear filter link to reset.

    First-Touch Channel Distribution

    Click a segment to isolate a channel

    1,247conversions
    Organic Search
    51241.1%
    Paid Search
    27422%
    Direct
    21217%
    Referral
    13711%
    Social
    756%
    AI Search
    373%

    Channel Breakdown

    Toggle between Channels and Sources

    ChannelBuyersShare
    Organic Search
    		512
    41%
    Paid Search
    		274
    22%
    Direct
    		212
    17%
    Referral
    		137
    11%
    Social
    		75
    6%
    AI Search
    		37
    3%

    Channels View vs Sources View

    The toggle in the breakdown table header switches between two levels of granularity. Channels view rolls up all source/medium pairs into one row per channel. Sources view gives you the raw data underneath each channel.

    Channel Breakdown
    ChannelBuyersShare
    Organic Search
    		547
    44%
    Rows per page: 10
    1–8 of 8

    When “Sources” view is active, each row shows a specific source/medium pair (e.g., “google / organic”, “linkedin / social”) with its channel assignment shown as a badge.

    Hover over any source to see a tooltip of the top landing pages from that source. Click the chevron to expand a source and see its top landing pages, each with its count of buyers and breakdown of conversion events.

    Source Breakdown
    Source / mediumBuyersShare
    GoogleOrganic Search
    		41233%

    Source Expansion: Landing Pages and Conversion Events

    Click the chevron next to any source in the Sources view to expand and see the top landing pages for that source, along with which conversion events happened on each page.

    Landing Pages from Google (Organic)

    #1
    /blog/ga4-migration-guide
    demo_booked87 buyers
    60%
    #2
    /blog/analytics-setup
    newsletter_signup45 buyers
    35%

    A source with a single dominant landing page (e.g. all LinkedIn traffic lands on /enterprise) tells you LinkedIn buyers respond to one specific offer. A source with many landing pages spread across the site (all Organic traffic) is more diffuse and harder to attribute to a single campaign.

    Conversion Events by Channel

    Click the chevron next to any channel in the Channels view to expand and see which conversion events each channel is driving as first touch. This shows which channels attract buyers with different intents.

    Conversion events in Organic Search

    #1

    demo_booked

    312 conversions

    57%
    #2

    newsletter_signup

    156 conversions

    28%

    If Organic Search drives mostly demo bookings while Social drives mostly newsletter signups, that tells you which channels to use for different campaign objectives.

    Comparison Mode

    When comparison mode is active, the table gains additional columns showing previous period buyers, share, and difference badges. This shows which channels are growing or shrinking as acquisition sources.

    ChannelConversions (Last 28d)Conversions (Prev 28d)DiffShare (Last 28d)Share Diff
    Organic Search299201↑ 49%24%↑ 5.2pp

    Date Range and Filters

    The same date range selector, comparison mode, and custom date ranges work exactly as in Pages view. The More menu includes 3, 6, 12 month presets and custom ranges.

    Export

    The Export button generates a multi-sheet Excel file. In Channels view, the export includes:

    • Channel Performance Summary: Every channel with its first-touch buyer count and share percentage
    • Source Breakdown: Every source/medium pair with its channel assignment, buyer count, and top landing pages
    • Conversion Events by Channel: Breakdown of which conversion events each channel drives
    When to use First Touch (Channel View): Use this before reallocating budget or scaling acquisition. It shows which channels actually introduce new buyers, so you don’t shift spend toward channels that convert well but rely on demand created elsewhere.

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