UTM Builder
Attribution is only as accurate as the data going in. The UTM Builder helps you generate consistent, correctly-formatted tracking URLs before you launch a campaign, so that every click lands in the right bucket inside AttributeIQ.
You’ll find it under Settings → Tools → UTM Builder. It works for single URLs and bulk campaigns alike.
UTM Builder Preview
Build trackable URLs for any campaign
BASE URL
?CAMPAIGN SOURCE
?CAMPAIGN MEDIUM
?CAMPAIGN NAME
?CAMPAIGN CONTENT
?CAMPAIGN TERM
?Generated URL
https://nexahq.com/demo?utm_source=linkedin&utm_medium=social&utm_campaign=nexa-enterprise-q2&utm_content=sponsored-content&utm_term=enterprise-attribution
What is a UTM Parameter?
UTM stands for Urchin Tracking Module. It’s a snippet appended to any URL that tells GA4, and by extension AttributeIQ, exactly where a visitor came from. A fully tagged URL looks like this:
What happens to untagged traffic
Without UTMs
Paid and social collapse into Direct, invisible to AttributeIQ
With UTMs
Every channel is visible and attributable
Naming Conventions
The most common source of broken attribution is inconsistent UTMs. GA4 treats Email, email, and e-mail as three different sources, which splits your traffic data and hides true channel performance.
Common naming mistakes and fixes
Email→emailAlways lowercase, capitals create duplicate entries
spring launch→spring-launchSpaces become %20, use dashes instead
Google Ads→googlePick one source name and stick to it
Q2 Enterprise→q2-enterpriseMatch your CRM naming
Bulk Generation via CSV
If you’re launching a campaign with multiple channels, creatives, or audience segments, the Bulk Generator saves significant time. Upload a single CSV and receive all URLs at once.
Bulk Generator · 4 steps
Generate dozens of tracking URLs in seconds
Get the CSV template with five columns ready to fill: source, medium, campaign, content, term.
Each row becomes one URL, perfect for multiple ad creatives or audience segments.
Drag and drop your completed CSV, or click to browse. URLs are generated instantly.
Download a new CSV containing your original columns plus a generated_url column, ready for your media buyer or ops team.